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Carl Zeiss Optical, Inc. in a cooperative joint venture with Pride Fowler Industries, Inc. announces the new Ballistic Reticle called the Zeiss Rapid-Z^TM (patent pending).

Rapid-Z^TM reticles, developed in cooperation with Pride Fowler Industries, provide accurate, labeled holdover points for most common rounds for both bullet drop and windage compensation. A simple, logical, solution!

Center of RapidZ600

4 models: Rapid-Z 600, Rapid-Z 800, Rapid-Z 1000, and Rapid-Z Varmint, each tailored to particular usage, particular scopes for that usage, and the most common rounds for that usage.

Reticle	Class	Caliber Class Examples
Rapid-Z 600	Standard Hunting	.243, .270, .30-06, .300 Win Mag, .325 WSM etc.
Rapid-Z 800	Standard Hunting/ Ultra Mag	.300 Ultra Mag, .338 Ultra Mag, .30-378 Weatherby Mag etc.
Rapid-Z 1000	Sniper/Tactical	.308 Win.
Rapid-Z Varmint	Fast, light weight bullets	.204 Ruger, .220 Swift, .22-250 etc.

Zeiss Diarange riflescopes = instant target acquisition

Victory Diarange Laser Riflescope

When you combine the power and high-performance optics of the Zeiss Victory line with a supremely accurate laser rangefinder and an illumiinated RAPID-Z® ballistic reticle, what you have is a riflescope of unparalleled speed and precision. Equipped with a sophisticated reticle illumination system and LED display, Victory Diarange riflescopes turn aiming, ranging, and shooting into one fast, seamless process. For the serious hunter whose style demands precise shots from great distances, Victory Diarange riflescopes deliver superior optical performance, even in twilight.

Zeiss Diarange 2.5-10x50 Riflescope
Zeiss Diarange 3.0-12x56 Riflescope

The Zeiss Diarange riflescope is the ultimate companion for the serious long range hunter.